Too many people on the Internet talks about backlinks or inbound links. They, more or less, swear by backlinks. They can go to any length to get these demons, and when I say “to any length” I literally mean that.

If you are a blogger or a forum moderator or even a social media user, you will understand what I mean. Because you can find these people plaguing all the available systems with their “mass produced and entirely useless” comment, suggestions, and forum postings. They will even spam your mailboxes (email ones as well as those given by social media sites like Facebook, MySpace, and others).

Why they are so desperate?

Well, there is a piece of logic behind this madness. You are constantly bombarded with messages, crappy comments, and bogus forum posts because every marketers want to take his or her website to the number one page of Google.

Yes, Google alone. They hardly care about Yahoo, Bing, Ask.com, and AOL search — which by the way, are other top four search engines — what to talk about lesser engines.

Then why should “you” chase backlinks?

Because that is the smart thing to do.

Just because someone is misusing the tool does not mean you should abstain from it. Backlinks, no matter how much it give rise to spamming, are still very, very important. This is one thing that can guarantee a top ranking for your website in search engines — including Yahoo, Bing, Ask.com, and others.

Besides, a legitimate inbound link works as a doorway through which people, whom you want to pull by getting first page mention in SERPS (search engine result pages) come to see your website. These people are more qualified than those who come from search engines, as these are the people who clicked on one of your inbound links after reading your wise comments, insightful guest post, or eye-opening forum posts.

How you can get it effortlessly

Well, when I said effortlessly I meant little or no work, and for me spamming tens and hundreds of website is more work than sitting tight for 20 minutes and write one good article on my blog, or give 10 minutes to a forum.

The only way, I mean only legitimate way, to get quality backlink effortlessly is to create high-quality content for your blog or website to which people will love to link. You can also take this idea forward and put the same post in your Facebook notes section.

Spamming will never help. It will do no good. It will only make the life of everyone around cluttered.